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Assistant Director, Marketing & Promotions

Requisition Number:



Boulder, Colorado

Employment Type:

University Staff



Posting Close Date:


Date Posted:


Job Summary

The University of Colorado Boulder Athletics Department encourages applications for an Assistant Director, Marketing & Promotions position! This position is responsible for promoting and growing ticket sales and crafting an engaging game day production for women’s basketball and an assigned Olympic sports. With an emphasis on growing revenue and attendance as well as providing memorable experiences for fans in attendance at CU events, this role will help in building a home field advantage for student-athletes. Responsible for developing and implementing a comprehensive marketing plan to increase revenue, ticket sales, attendance for assigned sports. The Assistant Director will serve as lead for campus engagement and assist in the implementation of all football game day activities and promotions while communicating and interacting effectively and respectfully with diverse populations in the department, the University and the community. 

This position is responsible for promoting the philosophy and objectives of the intercollegiate athletics program. This shall include adhering to the principles of the Athletic Department’s Mission Statement, Diversity and Inclusion Mission Statement, Core Values, Policies and Procedures, as well as the rules and regulations of the University, the Pac-12 Conference and the NCAA.

The University of Colorado Boulder is committed to building a culturally diverse community of faculty, staff, and students dedicated to contributing to an inclusive campus environment. We are an Equal Opportunity employer, including veterans and individuals with disabilities.

Who We Are

As one of 34 U.S. public research institutions belonging to the prestigious Association of American Universities (AAU)—and the only member in the Rocky Mountain region—our goal at CU Boulder is to directly affect Colorado communities through collaborative research, innovation, and entrepreneurship. Our faculty, staff, and students work with the broader community to establish outstanding connections that have lasting outcomes—both across Colorado and around the world. 

What Your Key Responsibilities Will Be


Create and execute marketing plans and ticket promotions for women's basketball and an assigned Olympic sport to increase ticket sales, game attendance and fan experience. 
  • Craft promotional messaging for upcoming game or event by working with graphic design team on assets for digital (website, social and emails) and traditional (print, TV, radio, promotional campaigns) and non-traditional advertising, and videoboard graphics for gameday.
  • Work with coaching or team staff and Graphic Designer on photo shoots for assigned sports.
  • Develop, coordinate and execute strategies designed to increase attendance, ticket sales and enhance gameday atmosphere for Women’s Basketball and an assigned Olympic sport.
  • Collaborate with ticket sales team on theme and promotional nights for specific sports, so they can assist in soliciting and cultivating groups to support promotion.
  • Work closely with social team on pushing out creative content to promote upcoming games and help increase engagement on social. 
Game Day Presentation:

Manage the gameday operations and in-game entertainment which includes but is not limited to creating promotions, producing the game script and coordinating the in-game presentation for women's basketball and assigned Olympic sports. Assist in supervision of marketing associates and student interns. 
  • Assist the Director of Marketing and marketing staff with the planning, coordination and implementation of all football game day activities and promotions including but not limited to: 
    • Buff Vision.
    • In-game promotions and giveaways.
    • In-venue presentations sponsored by the University and/or the Athletics Department.
    • All other game day related activities.
    • Oversee game entertainment for women’s basketball and an Olympic sport bringing new and fresh elements to customer relations and the in-game fan experience.
    • Identify creative and innovative programs that engage both existing and potential fans, resulting in an entertaining atmosphere that encourages spectator loyalty and support.
    • Write copy and coordinate scripts for in-game and videos for women's basketball and an assigned Olympic sports.
    • Develops programming to include video-board content, pyrotechnics and special effects, on-field/court recognition, halftime shows, sponsor activation, in-game promotions, fan contests, and other entertainment elements for women's basketball and an assigned Olympic sport.
    • Game Producer- plans and executes game scripts for women's basketball and an assigned Olympic sport which includes but is not limited to communicating the game information and performance cues for Band, Cheer and Dance, Mascots, PA Announcer, DJ, Interns, Buff Vision and Audio team.
Promotions and Fan Engagement:

Work with assigned sport coaches on promotional concepts and collaborate with the sports information office, ticket office, Buff Club, Buff Vision and multi-media rights' holder to coordinate and implement successful social, in-game promotions, halftime activities and ticket sales efforts and fan engagement.
  • Work with marketing rights holder on fulfillment of game sponsorship and implementation of sponsored promotions.
  • Create programs designed to increase sale of CU Sports Pass and student attendance.
  • Work with designated marketing contact on specific student promotions, take the lead for on-campus engagement.
  • Assist with C-Unit (Student Group) for all ticketed sports and collaborate with leadership team on policies, tickets sales, on-campus marketing and advertising, game atmosphere, special events, research and communication strategies.
  • Further enhance and cultivate relationships on-campus; resulting in student, faculty and staff support.
  • Assist the Director of Marketing in supervising the student internship programs- hiring, training, and scheduling for gamedays.
  • Creating new promotional activities to increase attendance at home events and supporting marketing and promotions functions for all sports. 
  • Assist with sponsorship fulfillment responsibilities related to Buffalo Sports Properties (Learfield Property) and other third-party agreements.
  • Assist with ticket sales campaign coordination related to IMG/Learfield Ticket Solutions and other third-party agreements for all sports. 
  • Maintain knowledge of the rules and regulations of the NCAA, Pac 12 Conference, and The University of Colorado. Know, understand, and reinforce commitment to NCAA and Pac 12 rules, and report violations or suspected violations to the Athletics Compliance Department.
  • Assist in execution, scheduling, creative development and relationship management of assigned advertising avenues.

What We Can Offer

  • The salary rate is $50,000 annually.
  • Additional Compensation Details: 
    • Relocation is available within department guidelines. Additional Athletics benefits include: Athletic Event Tickets: Per Athletic Department Policy and NCAA regulations, Nike Elite Employee Benefit: Per Nike Elite Policy. 


The University of Colorado offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers an inspiring higher education environment. Learn more about the University of Colorado Boulder.

Be Statements

Be creative. Be game-changing. Be Boulder.

What We Require

  • Bachelor’s Degree in Sports Marketing/Administration or similar field. 
  • One year of experience managing game presentation duties including creating game day scripts & directing in-game entertainment.
  • In addition to regular office hours, working athletic events is required. 
  • This position requires evening and weekend work based on game and events schedule.

What You Will Need

  • Excellent interpersonal skills, judgment, initiative and attention to detail. 
  • Excellent oral and written communications skills.

What We Would Like You To Have

  • Masters Degree in Sports Marketing/Administration or similar field.
  • Collegiate or professional sports promotional/marketing experience.
  • Experience developing and implementing promotional activities and events.
  • Experience in fulfillment of corporate sponsorships. 
  • Experience in creating, preparing and tracking advertising.
  • Proven digital literacy including experience in desktop publishing (PageMaker, PhotoShop, etc.).

Special Instructions

To apply, please submit the following materials: 
  1. A current resume. 
  2. A cover letter that specifically tells us how your background and experience align with the requirements, qualifications, and responsibilities of the position.
We may request references at a later time.

Please apply by September 27, 2021 for consideration.

Note: Application materials will not be accepted via email. For consideration, please apply through CU Boulder Jobs.

Posting Contact Information

Posting Contact Name: Boulder Campus Human Resources

Posting Contact Email: