Assistant Director for Communication & Marketing
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Job Summary
The University of Colorado Boulder encourages applications for an Assistant Director of Communication & Marketing position! This role serves as a leader for the Student Affairs Communication and Marketing team and is responsible for supervising the communication strategy and project management oversight across multiple department and division-level campaigns. Communication campaign responsibilities include content creation and design for print, email, web, digital and social platforms, and will cover large-scale division initiatives. Additionally, the Assistant Director supports several departments in the Division of Student Affairs by collaborating on creative strategies to meet department and division communication needs. The Assistant Director manages professional staff and student employees, and will provide oversight, direction, and development to lead their employees to meet the mission and vision of the Division of Student Affairs. This position works directly with the Associate Directors to implement the overall strategy, and is a part of the SA Communications on-call rotation.
Who We Are
The Division of Student Affairs consists of 30 departments that provide student support and services dedicated to helping students become successful, curious, competent individuals during their time at CU Boulder.
The work in Student Affairs supports all factors of the student experience, no matter what department a staff member may work in. This includes where students live, eat, make friends, build professional skills and find help if they need it. Many departments provide involvement opportunities, educational resources and support services to help students find their community and build lifelong skills. Student Affairs also has shared services departments that support the work and staff of our student-facing areas, including areas like assessment, business services, financial planning, human resources, marketing communications and information technology (IT).
With over 800 staff members in the Division of Student Affairs, our diverse team is uniquely positioned to personalize the student experience and advocate for students, enhancing their success inside and outside the classroom.
Student Affairs Communication and Marketing is a full-service team that supports the Division of Student Affairs with strategic communication and marketing needs. Professional staff use their expertise and diverse skill-set to create materials that engage, educate and promote Student Affairs departments. SA Comm collaborates with departments to develop and implement communication plans and tactics. The team strives to balance the goals of departments with the needs of our audiences, and share communication that's timely and relevant. SA Comm also works closely with campus partners to ensure integrated campus-wide marketing and communications.
What Your Key Responsibilities Will Be
Strategic Communication
- Works closely with the Director and Associate Directors to develop and implement a communication plan and strategy for core areas to support the Division of Student Affairs.
- Responsible for the development and execution of communication campaigns to meet division and department goals, including articles, email, print, web, digital engagement, photography and videography.
- Develops and implements communication strategies and processes for the execution of multi-platform marketing and communication plans that inform varying audiences including students, staff, faculty, families and external constituents.
- Ensures that all media platforms are fully used and coordinated with larger Division campaigns by working collaboratively with other members of Student Affairs Communication team.
- Manages communication plan to ensure that projects are completed on time and on budget.
- Collaborates with division leadership to develop and implement emergency response communications for the Division of Student Affairs, including direct messages and taking points.
- Provides on-call support for division emergency and crisis communication needs.
- Reports and raises issues to the Associate Directors and Director as needed.
Supervision
- Manages a team of professional and student staff and is directly involved with recruitment, hiring, training, and evaluation of employees.
- Fosters a spirit of teamwork and creative collaboration among department members that allows for a productive work environment.
- Provides leadership and creative direction to the employees in the operating unit in accordance with the organization's policies and procedures.
- Manages workload, as well as creative and design process, to ensure that the team is meeting goals, creating accurate and brand appropriate communication, and meeting department expectations and needs.
- Determines daily and long term work assignments for staff based on changing needs of the division and departments.
Communication Liaison
- Builds and maintains effective relationships with Student Affairs departments, campus partners and vendors to assess needs, provides solutions and develops and implements materials consistent with critical initiatives and branding.
- Stays abreast of industry developments to maintain the professional competence, knowledge and skills necessary for the satisfactory performance of all assigned responsibilities including changes in regulations, technology and standard methodologies.
- Manages communication plans and content calendars to ensure that projects are completed on time and on budget.
Data Assessment
- Reviews and assess data to improve communications and increase engagement.
- Works with the Director, Associate Directors, and the Data and Assessment liaison to establish objectives, goals and identify and track important metrics.
What You Should Know
- This is a hybrid position working both on the CU Boulder campus as well as remotely.
- This role will require on-call shifts and availability on nights and weekends.
What We Can Offer
- The salary for this position is $84,500 annually. Onboarding assistance available within Student Affairs guidelines.
Our outstanding benefits include:
- Paid days off: 22 vacation days, 15 sick leave days and 11 holidays per year.
- Access to medical, vision, dental and life insurance.
- Tuition reimbursement.
- A 10% employer contribution retirement plan.
- EcoPass for free RTD rides.
- Opportunity for career growth within the division of student affairs and the CU Boulder campus!
Benefits
Be Statements
What We Require
- A bachelor’s degree or equivalent combination of education and experience may substitute for the degree on a year for year basis.
- At least 2 years of experience managing communication campaigns or creative projects, managing multi-channel communication campaigns and collaborating with a team in a marketing/communication environment.
What You Will Need
- Exceptional attention to detail, layout and design skills.
- Exceptional interpersonal, public speaking, writing, editing and proofreading skills.
- Highly developed skills in facilitating collaborative work among communication specialists.
What We Would Like You to Have
- A degree in student affairs, higher education, marketing, advertising, graphic design, communications, or closely related field.
- Experience managing professional staff or student employees.
- Experience leading communication campaigns or content creation.
- Experience with project management systems.
- Proficient with Poppulo, NutriSlice and Reach digital signage software.
- Experience using Adobe Creative Suite.
- Experience with CSS, HTML and/or a content management systems, especially Drupal.
- Professional experience working in a higher education setting.
Special Instructions
To apply, please submit the following materials:
- A current resume.
- A cover letter that specifically tells us how your background and experience align with the requirements, qualifications, and responsibilities of the position.
We may request references at a later time.
Please apply by November 24, 2024 for consideration.
Note: Application materials will not be accepted via email. For consideration, please apply through CU Boulder Jobs.
Posting Contact Information
Posting Contact Name: Boulder Campus Human Resources
Posting Contact Email: Recruiting@colorado.edu