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Director of Marketing and Communications

Requisition Number:

33263

Location:

Boulder, Colorado

Employment Type:

University Staff

Schedule:

Full-Time

Posting Close Date:

22-Sep-2021

Date Posted:

07-Sep-2021

Job Summary

The University of Colorado Law School encourages applications for a Director of Marketing and Communications to strategically develop and manage an internal and external communications plan that grows awareness for the Law School's key initiatives. With guidance from the Dean and senior leadership, the Director will lead the planning and implementation of goal-based communication campaigns that support the following: elevate Colorado Law’s national profile, support events and initiatives, introduce the law school to prospective students and connect our alumni and friends to our community and each other.

The University of Colorado Boulder is committed to building a culturally diverse community of faculty, staff, and students dedicated to contributing to an inclusive campus environment. We are an Equal Opportunity employer, including veterans and individuals with disabilities.

Who We Are

We are an engaged, diverse, and inclusive community of students, faculty, staff, and alumni who help one another succeed. Our selective admissions process keeps our student body small, enabling our faculty, staff, alumni, and community to invest deeply in each student’s success. Because we take our responsibility to educate and train future lawyers very seriously, our curriculum, research centers, and experiential learning opportunities are crafted to prepare students for success in today’s changing legal environment. 

What Your Key Responsibilities Will Be

Strategic Communications and Marketing
  • Coordinate and implement marketing and communications strategies, including the Law School's Advancement, Alumni Relations and Admissions activities to improve the outreach portfolio, reputation and standing both externally and internally. 
  • In collaboration with the Dean, develop an annual long-range communications plan.
  • Direct all storytelling efforts for the school across all communication channels. Drive implementation of communications plans; direct the creative development and production of content (print, digital and video).
  • Provide branding and communications support for internal Law School entities, including centers, library, student organizations and faculty events.
  • Write and edit executive communications for the Dean and senior leadership, including op-eds, talking points, letters and speeches.
  • Evaluate communication opportunities to determine which announcements, information, and stories to share via campus communication channels to build awareness for programs.
  • Identify measurable goals and metrics that advance the mission of the unit. Conduct focus groups and market research with students and alumni.
Publications and Collateral
  • Plan, write, edit and craft the production of electronic and print publications including the Amicus alumni magazine, admissions viewbook, faculty scholarship report, brochures, posters and postcards. Conceptualize, develop, write and delegate stories and lead all aspects of photography and design.
  • Coordinate with Strategic Relations and external vendors on design projects.
  • Manage photo database and coordinate photo shoots.
Digital Communications
  • Develop, implement and distribute Colorado Law Points alumni monthly email newsletter. Collaborate with departments to build and manage CRM-based email campaigns to alumni, leaders and donors.
  • Collaborate with the law school IT department to: optimize website content, assess needs and make recommendations for website, email and CRM technology, develop email strategy across Admissions, Alumni Relations, Events and Community Learning Programs and develop video strategy and manage all social media channels.
Media Relations and Outreach
  • Collaborate closely with external parties including media outlets, government actors and other organizations. 
  • Collaborate with CU Strategic Relations on media pitches, press releases and event advisories. Maintain relationships with media, reporters and trade publications.
  • Support major events by planning publicity through news releases and media advisories, graphic design and external outreach.
Supervision
  • Supervise and provide mentorship to the Marketing and Communications Professional. Evaluate performance, set goals and provide cultural leadership.

What You Should Know

This position has the opportunity for hybrid or remote work. 

What We Can Offer

The salary range for this position is $80,000 - $95,000. Relocation assistance is available. 

Benefits

The University of Colorado offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers an inspiring higher education environment. Learn more about the University of Colorado Boulder.

Be Statements

Be ambitious. Be strategic. Be Boulder.

What We Require

  • Bachelor’s degree and five years of relevant experience in journalism, marketing, public relations or a related field including experience in marketing communications and/or the design of publications. An equivalent combination of education and experience may substitute.

What You Will Need

  • Excellent communication skills including research, writing and editing.
  • Ability to plan and manage multiple projects simultaneously while utilizing solid organizational skills and outstanding attention to detail.
  • Ability to adapt quickly to many different management/work styles and respond constructively when faced with feedback.
  • Ability to translate broad concepts and ideas into effective action.
  • Ability to be creative, encouraging and thoughtful in problem-solving while considering diverse perspectives.
  • Ability to own responsibility for projects and make sure they are accomplished in a timely fashion.
  • Adapt readily to changing priorities and propose/implement solutions.
  • Ability to exercise discretion in handling critical information and maintain absolute confidentiality.
  • Ability to work effectively independently as well as on teams, in both leadership and support roles.
  • Ability to establish and maintain effective working relationships with professional and administrative personnel at all levels, including outside organizations and the public.
  • Understanding of, and ability to promote the mission, values, traditions and diversity of the school and the university, and the ability to articulate the goals and needs of the school.
  • Ability to promote an inclusive environment that reflects the broad diversity and backgrounds represented by law school students, staff, faculty, and community members.

What We Would Like You To Have

  • Experience with website content management, content editing systems and email marketing systems.
  • Experience utilizing graphic design programs, including the Adobe Creative Suite.
  • Experience utilizing targeted email marketing programs.
  • Experience with CRM software, including Salesforce.
  • Experience with Google Analytics.
  • Experience with social media strategy.
  • Photography and video experience.
  • Experience in university administration and publication is a plus.
  • Master’s degree in marketing, business, communications, public affairs, journalism or related field.

Special Instructions

To apply, please submit the following materials: 
  1. A current resume. 
  2. A cover letter that specifically tells us how your background and experience align with the requirements, qualifications, and responsibilities of the position.
  3. Optional: PDF sample of work/Portfolio or Portfolio Link
We may request references at a later time.

For full consideration, please submit all application materials by September 15, 2021. The advertisement will remain open until September 22, 2021. 

Note: Application materials will not be accepted via email. For consideration, please apply through CU Boulder Jobs.

Posting Contact Information

Posting Contact Name: Boulder Campus Human Resources

Posting Contact Email: recruiting@colorado.edu