Jobs UNIVERSITY OF COLORADO BOULDER

At the Colorado Law School, we are an engaged, diverse, and welcoming community of students, staff, faculty, and alumni who help one another succeed. Our selective admissions process keeps our student body small, enabling our faculty, staff, alumni, and community to invest deeply in each student’s success. Because we take our responsibility to educate and train future lawyers very seriously, our curriculum, research centers, and experiential learning opportunities are crafted to prepare students for success in today’s changing legal environment.

Strategic Communications and Marketing:

• Oversee and implement marketing and communications strategies of the Law School, including Advancement, Alumni Relations, and Admissions activities, to enhance the outreach portfolio, reputation, and standing externally and internally.
• Develop and implement earned, owned, and paid campaigns to promote Colorado Law’s strategic priorities and initiatives. This includes institution advertising, and closely collaborating with the law school IT department on the development of email marketing, web properties, photography and digital strategy.
• Spearhead strategy for law school social media accounts and provide support to law school associated social media account managers.
• Develop and own the Colorado Law positioning and messaging platform.
• Provide branding and communications support for internal Law School entities, including centers, the library, student organizations, staff and faculty events, and others.
• Help write and edit executive communications for the dean and senior leadership, including op-eds, talking points, letters, speeches, and other materials.
• Work closely with the dean and directors on projects and issues of significant importance to the Law School.
• Write stories highlighting the people, programs, and outcomes of the law school to communicate with diverse audiences.
• Manage the communications budget.
• Periodically review and analyze metrics to measure and report on the effectiveness of marketing and communications efforts.
• Conduct focus groups and market research as needed with students and alumni.
• Assist with strategy when campus leaders are visiting and partner with campus leaders on campus-wide projects.

Publications and Collateral:

• Plan, write, edit, and design the production of electronic and print publications for the law school, including the admissions viewbook, faculty scholarship report, brochures, posters, postcards, etc. as needed.
• Collaborate and coordinate with CU Strategic Relations and external vendors on design projects.
• Oversee internal graphic design projects for items such as events and new initiatives.
• Manage RFP process and project management for print vendors.
• Coordinate collateral distribution.
• Promote and enforce brand standards for the campus and the law school.
• Manage the law school photo database. Coordinate photo shoots as necessary.

Digital Communications:

• Oversee strategy for the development, implementation, and distribution of Colorado Law Points alumni monthly email newsletter.
• Collaborate with departments to create and manage CRM-based email campaigns to alumni and donors.
• For larger-scale events, approve content and assist with day of support.
• Lead training in communications for student organization groups.
• Work in close collaboration with the law school IT department.

Media Relations and External Outreach:

• Advise on complexities in higher education and staying current on state and federal impacts ranging from high-level communications for the school and working with faculty that have areas of scholarship with the potential to attract controversy.
• Act as a liaison between the Law School and external parties, including media outlets, government actors, and other relevant organizations.
• Represent the law school in cross-campus meetings such as annual communications, professional development meetings, and planning with SRC and the dean to discuss the annual earned media plan.
• On-call for crisis communications for the law school.
• First point of contact with the government relations team.
• In collaboration with CU Strategic Relations, develop and implement media relations strategy to reach key outlets.
• Coordinate with CU Strategic Relations on media pitches, press releases, and event advisories.
• Manage relationships with media, reporters, and trade publications.

Supervision:

• Supervise and provide oversight for marketing and communications professional staff.
• Manage performance and outcomes of positions and integrate work with the overall communications and marketing plan for the Law School.
• Evaluate performance annually and on a continuous basis for coaching and performance feedback, setting goals, cultural leadership, and any disciplinary action as needed. Approve leave requests and monthly timesheets.
• Ensure compliance with University and Law School policies.

This role is primarily onsite, with opportunities for hybrid work. Occasional evenings or weekends may be required to cover events needing media coverage.

The salary range for this position is $88,000 - $115,000 annually, and compensation will be commensurate with experience within this range. Onboarding assistance is available within department guidelines.

• Bachelor’s degree in business, marketing, public affairs, communications, journalism, or related field. An equivalent combination of education and experience may substitute for the degree on a year-for-year basis.
• Three years of relevant experience in marketing, journalism, public relations/crisis management, or a related field, including experience in communications, marketing, or the design of publications.

• Demonstrated excellence in writing, research and editing.
• Solid organizational skills with the capacity to plan and manage multiple projects simultaneously and maintain extraordinary attention to detail.
• Adaptable to diverse management and work styles; ability to respond constructively to feedback, even when challenging.
• Skilled at translating broad concepts and ideas into effective action.
• Creative, supportive, and thoughtful problem-solver who considers diverse perspectives.
• Able to take ownership of projects and drive them to completion in a timely manner, seeking input when appropriate.
• Respond effectively to changing priorities and implement solutions when problems arise.
• Exercise discretion in handling sensitive information and maintain strict confidentiality.
• Work effectively both independently and collaboratively, in leadership and support roles.
• Build and maintain positive working relationships with colleagues, leadership, external partners, and the public.
• Understand and champion the mission, values, traditions, and diversity of the school and university, and can clearly articulate goals and needs.
• Foster an inclusive environment that reflects the diversity and varied backgrounds of the law school’s students, faculty, staff, and community members.
• Comfort with developing processes for using AI in marketing and communications.

• Master’s degree in marketing, business, communications, public affairs, journalism, or a related field.
• Five years relevant experience in journalism, marketing, public relations/crisis management, or a related field, including experience in marketing, communications, or publication design.
• Experience supervising or managing professional teams.
• Experience with website content management systems, content editing, and email marketing platforms.
• Proficiency with graphic design programs, including the Adobe Creative Suite.
• Experience working in a university setting.
• Experience using targeted email marketing tools.
• Familiarity with CRM software, including Salesforce.
• Experience working with Google Analytics.
• Background in social media strategy.
• Photography and video production experience.