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Marketing Coordinator

Requisition Number:



Boulder, Colorado





Employment Type:

University Staff



Posting Close Date:


Date Posted:


Job Summary

The CU Book Store at the University of Colorado Boulder invites applications for a Marketing Coordinator! This position serves as an assistant in the marketing/communication department. Duties include coordinating marketing campaign deliverables and developing and implementing social media initiatives including content creation and copywriting, and support of store and campus events.
The University of Colorado Boulder is committed to building a culturally diverse community of faculty, staff, and students dedicated to contributing to an inclusive campus environment. We are an Equal Opportunity employer, including veterans and individuals with disabilities.

Who We Are

The CU Book Store offers a convenient place for students to prepare for their academic endeavors. The store offers academic course materials, and school supplies for all students, faculty and staff. We also provide logoed gear for all patrons and visitors of the university. By offering innovative services and customer centric culture, the store strives to provide a welcoming environment for all members of the campus community, as well as the Boulder Community at large.

What Your Key Responsibilities Will Be

Marketing Campaign, Project Coordination, Event Deliverables & Special Projects: 
  • Assist in the development of marketing campaigns including text copy/message and products featured/product selection.
  • Coordinate scheduling for consistent message across various platform. 
  • Work in various marketing platforms to load and schedule emails, schedule social media, digital screen content, etc. 
  • Track deadlines and ensure marketing items are delivered on schedule.
  • Brainstorm with and bring new promotional ideas to the team. Suggest ways of tailoring messages and delivery channels based on the targeted audience.
  • Manage discounts in ERP system; coordinate and track to avoid conflicts; assist with campus department coupon requests i.e. Admissions. Track coupon usage and results.
  • Coordinate signage needs and placement as needed for regular store business and special events both in-store and around campus. 
  • Place items such as candy or enter to wins on sales floor according to schedule. 
  • Organize prizes for events and contact prize winners and arrange for prize pick-ups. 
  • Write and edit copy for website, video scripts, etc.
  • Assist Marketing Director with special projects.
  • Maintain brand standards.
  • Coordinate with buyers & web team hot market product and receiving related product images. 
Social Media Content Development and Management:
  • Assist in the management of social media initiatives across a variety of platforms including Facebook, Instagram, and Pinterest.
  • Create original audience-centered engaging social media content and suggest and implement new ideas in partnership with the bookstore team.
  • Write and edit social media copy.
  • Take photographs, record reels, and design of other content for social media. 
  • Understanding of the constantly evolving social media landscape and how to adapt tactics rapidly. 
  • Answer questions, reply to comments, and engage in conversation on social media. 
  • Be available to post for special events/game wins during non-business hours.
  • Assist with video recording and editing needed for website and social media.
  • Collect data on the performance of social media content.
Adobe Photoshop/Illustrator, Canva, & Other Duties:
  • Design signs, social media content, etc. as assigned.
  • Serve as a backup for the Graphic Designer/photographer as needed. 
  • Attend various information fairs and campus events representing the store. 
  • Process donation requests.
  • Assist with and prep for lifestyle photo shoots as assigned.
  • Organize marketing items including merchandise for donation, signs holders, etc.
  • Keep skills and knowledge up to date on software programs, etc. 
  • Run special errands on-campus & be available for other duties as assigned.

What You Should Know

  • This position's anticipated work schedule is Monday- Friday between the hours of 7:30 AM to 5:00 PM. 
  • Some nights/weekends and holidays required during our busy times. 
  • This position may be hybrid, working remote 1-2 days per week.

What We Can Offer

  • The salary range for this position is $50,000 - $55,000 per year.


The University of Colorado offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers an inspiring higher education environment. Learn more about the University of Colorado Boulder.

Be Statements

Be challenged. Be pioneering. Be Boulder.

What We Require

  • Bachelor's degree in marketing, graphic design, or a related field. Equivalent combination of education and experience may substitute for the degree on a year for year basis.
  • Knowledge and ability to use Adobe Creative Cloud: Illustrator, Photoshop.
  • Canva design experience needed.
  • Ability to use Canon camera for basic photography.

What You Will Need

  • Knowledge of social media platforms. 
  • Ability to work on a timeline and handle last minute requests. 
  • Excellent verbal and written communications skills. 
  • Good organizational skills, ability to prioritize and juggle multiple tasks. 
  • Strong attention to detail. 
  • Strong analytical skills.
  • Proficient in Microsoft Office Suite. 

What We Would Like You to Have

  • Clothing and gift retail marketing experience.
  • Knowledgeable about college sports including football and basketball.
  • Knowledgeable about Colorado Buffaloes sports, including football and basketball.
  • Strong skills working with social media platforms including Instagram, Facebook and Pinterest and overall social media marketing.

Special Instructions

To apply, please submit the following materials: 

1. A current resume. 

2. A cover letter that specifically tells us how your background and experience align with the requirements, qualifications, and responsibilities of the position. 

3.  Must submit link to portfolio of marketing campaigns/projects for review. The link can be provided in resume or cover letter.

We may request references at a later time.

Please apply by July 17, 2024, for consideration.

Note: Application materials will not be accepted via email. For consideration, please apply through CU Boulder Jobs.

In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Posting Contact Information

Posting Contact Name: Boulder Campus Human Resources

Posting Contact Email: